Pinehurst is an affluent neighborhood?

From an article in The Stranger about the Othello neighborhood’s fight to save their Safeway in SE Seattle:

In the meantime, grocery chains are bending over backward to please residents of more affluent neighborhoods. In the Pinehurst neighborhood in North Seattle, neighbors hollered about a lack of selection at their local Safeway. Now, the chain is looking to completely remodel the Pinehurst Safeway as a massive, “environmentally friendly” store. Similarly, the Safeway corporation is in the early stages of designing and building two massive stores in Mount Baker and Seward Park—two neighborhoods that are also wealthier and whiter than those in far Southeast Seattle.

I love this neighborhood, but I would never call it “affluent”. I think Pinehurst has a lot more in common with the Othello/Holly Park neighborhood than with Mount Baker and Seward Park.